An Introduction to Political Communication
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About the Book
An Introduction to Political Communication explores the relationship between politics, the media and democracy in the United States, the United Kingdom and other contemporary societies. In this classic textbook Brian McNair examines how politicians, trade unions, pressure groups and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations, and the communicative practices of organizations at all levels, from grass-root campaigning through to governments and international bodies.
Book Details
ISBN-13: 9780415307086
Publisher: Taylor & Francis Ltd
Publisher Imprint: Routledge
Edition: 3 Rev ed
Illustrations: 15 b&w photographs, 5 tables
Spine Width: 25 mm
Type: Tertiary Education (US: College)
ISBN-10: 0415307082
Publisher Date: 08 May 2003
Binding: Paperback
Height: 234 mm
No of Pages: 272
Type: Professional & Vocational
Width: 156 mm