Only recently has fashion photography been accurately seen as an important medium within contemporary visual culture: It has evolved from a mere supporting role of reproduction into a creator of icons and Ideas, and a veritable form of art. Its power, in defining itself as a means of communication, is to record, or even determine, today's lifestyle. Italian Eyes not only shines a much-deserved light on Italians who have made photographic history, but also highlights an Italian style that goes beyond fashion, thus offering a repertoire of images that reconstruct the changes in fashion and the evolution of society from the end of World War II to the present. Italian Eyes presents the most important fashion magazines in the world and the advertising campaigns photographed for Italian and international designers--a sort of visual atlas of an Italian evolution of fashion photography. Various chapters unfold with images accompanied by texts analyzing fashion photography according to different themes: portrait, narration, the fashion photo set, the evolution of masculine and feminine images, and others. Some of the featured photographers include: Maria Vittoria Backhaus, Aldo Ballo, Glampaolo Barbleri, Gabriele Basillico, Manfredi Bellati, Roberto Carra, Giovanna Calvenzi, Sergio Caminata, Lorenzo Capellini, Alfa Castaldi, Ellsabetta Catalano, Attilio Concarl, Maria Vittoria, Corradi, Barbara D'Alessandri, Cianni Della Valle, Aldo Fallai, Marina Fausti, Fabrizio Ferri, Franco Fontana, Angelo Frontoni, Andrea Gandini, Giovanni Gastel, Piero Gemelli, Arturo Ghergo, Helsa Haetter, Aldo Giullani, Marco Glaviano, Renato Grignaschi, Guldo Hararl, Frank Horvat Bob Krieger, Giorgio Lari, BodiLeombruno, Ugo Mulas, Carlo Orsl, Stefania Paperelli, Federico Patellani, Emanuela Pavesi, Alberto Rizzo, Paolo Roversi, Franco Rubartell, Ferdinando Sclanna, Tazio Secchiaroll, Susanna Sinclair, Mario Sorrenti, Valerio Spada, Toni Thoribert, Alberta Tiburzi, Oliviero Toscanl, and Fabio Zonta.