Contemporary management concepts, methods, and techniques for global, high-technology industries

The rapidly changing shape of technology industries requires a constant reevaluation of what it takes to manage such sophisticated corporations effectively. Management for Quality in High-Technology Enterprises explains how traditional "hard" management skills must be combined with new "soft" skills, why an expanding, global market necessitates an expanding, global mindset, and why a "focus on customers" must dominate all aspects of business.

Momentous external and internal changes to technology enterprises demand new management procedures. Externally, industries are moving toward globalization, increased mergers and acquisitions, joint ventures, and outsourcing. Internally, the typical workforce has become significantly more knowledgeable and professional; the increase in knowledge workers in particular is changing the role and function of the contemporary manager. Drawing on their considerable experience as leaders in a high-technology corporation, Yefim Fasser and Donald Brettner show managers how to succeed in a shifting playing field.

The book's five parts, comprising twenty chapters, are:
* A Systemic Approach to Organizational Transformation
* Managing a Knowledge-Based Organization
* Managing in a Global Environment
* Some Aspects of Managing Quality
* Reshaping the Organizational Culture


Eschewing abstract, technical jargon, the authors explain in a lively, accessible fashion what managers must do to cope with the global changes in technology enterprises. Middle managers and engineers in high-technology manufacturing companies, as well as all professionals interested in improving their managerial knowledge and skills, will benefit from Management for Quality in High-Technology Enterprises.

About the Author

YEFIM FASSER, PhD, is Director of Systems and Statistical Engineering at Advanced Micro Devices, Inc.

DONALD BRETTNER is Group Vice President at Advanced Micro Devices, Inc.