The author outlines the reasons why management risk must be examined within the perspective of each company's business challenges. He suggests there is a synergy between shareholder value and business ethics. He also underlines the importance of honesty, the risks associated with short-sighted management and over-centralization, the benefits of innovative strategies and senior management's accountability for reliable financial reporting. The text is based on an extensive research project done by the author between 2000 and 2002 in the US, the UK, France, Italy and Switzerland.