Communicating effectively is one of the keys to success in this increasingly competitive environment. Indeed, making presentations is now a crucial component of business communication. In this book Savita Wakhlu provides a detailed roadmap for anyone who wishes to master the art of speaking in public. The Book provides detailed guidelines and special tips that will enable professionals to communicate with impact. It emphasises that communication skills can not only be learnt but an be improved with preparation and practice.Divided into three parts, the first part of the book outlines the basics of communication adn provides an understanding of its essential features. Part two focuses on all the skills required to make effective presentations and presents a step-by-step guide from the planning of a presentation to its final delivery. Also discussed is the use of audio-visual aids to enhance presentations. The Third part of the book deals with profession-specific presentations, highlighting the peculiarities of each.Table of ContentsForward JAMSHED J IRANIPrefaceI: COMMUNICATION??THE FOUNDATIONIntroducationThe Communication Process:Verbal and Non-verbalII: THE A??Z OF MAKING PRESENTATIONSSpeaking in PublicEvaluation of Your Presentation SkillsTaking Care of Your NervesThe Relevance of PreparationOrganizing for a Smooth Flow of IdeasThe Final ActVisuals for ImpactHandling Questions, Objections and Difficult ParticipantsSpecial SpeechesPRESENTATIONS MADE BY DIFFERENT PROFESSIONALS Sales Presentations Television Artist/ HostRadio BroadcasterTrainers and FacilitatorsAdvertising ExecutiveAppendicesSelect BibliographyIndex