the marketer's guide to successful package design

The Marketer's Guide to Successful Package Design (Hardcover)

By: Herbert M. Meyers (Author) , Murray J. Lubliner (Author) , Murray J. Lubliner (Author) , Meyers Herbert (Author) , Herbert Meyers (Author) | Publisher: McGraw-Hill Education

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About the Book

Covers a successful packaging development. This book provides the reader with fundamental principles to achieve a competitive advantage through packaging.

Book Details

ISBN-13:	9780844234380
EAN:	9780844234380
Binding:	Hardcover
Dewey:	658.823
Gardner Classification Code:	B00
Illustration:	Y
Is LeadingArticle:	Y
LCCN:	97050260
No of Pages:	272
Pagination:	272 pages, Illustrations
Returnable:	N
Spine Width:	22 mm
Title Prefix:	The
UK Availability:	GXC
Year Of Publication:	1998

ISBN-10:	0844234389
Publisher:	McGraw-Hill Education
Bood Data Readership Text:	Professional & Vocational
Edition:	illustrated edition
Height:	261 mm
Illustrations:	Illustrations
Language:	English
MediaMail:	Y
Number of Pages:	272
PrintOnDemand:	Y
Series Title:	English
Star Rating:	0
Type:	Professional & Vocational
Width:	185 mm