Emerging Multinationals in Emerging Markets
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About the Book
Why have so many firms in emerging economies internationalized quite aggressively in the last decade? What competitive advantages do these firms enjoy and what are the origins of those advantages? Through what strategies have they built their global presence? How is their internationalization affecting Western rivals? And, finally, what does all this mean for mainstream international business theory? In Emerging Multinationals in Emerging Markets, a distinguished group of international business scholars tackle these questions based on a shared research design. The heart of the book contains detailed studies of emerging-market multinationals (EMNEs) from the BRIC economies, plus Israel, Mexico, South Africa, and Thailand. The studies show that EMNEs come in many shapes and sizes, depending on the home-country context. Furthermore, EMNEs leverage distinctive competitive advantages and pursue distinctive internationalization paths. This timely analysis of EMNEs promises to enrich mainstream models of how firms internationalize in today's global economy.
Book Details
ISBN-13: 9780521513869
EAN: 9780521513869
Publisher Date: 01 Apr 2009
Binding: Hardcover
Continuations: English
Dewey: 338.881
Height: 235 mm
Language: English
MediaMail: Y
Number of Items: 01
Returnable: N
Spine Width: 25 mm
ISBN-10: 0521513863
Publisher: Cambridge Univ Pr
Acedemic Level: Academic_Level
Book Type: Academic_Level
Depth: 32
Edition: 1
Illustration: Y
LCCN: 2009008938
No of Pages: 439
PrintOnDemand: N
Series Title: English
Width: 159 mm