The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program
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About the Book
The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age.
Book Details
ISBN-13: 9781900961875
EAN: 9781900961875
Publisher Date: 01 Feb 1999
Binding: Paperback
Illustrations: forms
No of Pages: 252
Type: Professional & Vocational
Width: 188 mm
ISBN-10: 1900961873
Publisher: John Wiley and Sons Ltd
Publisher Imprint: Capstone Publishing Ltd
Height: 230 mm
Language: English
Spine Width: 24 mm
Type: General (US: Trade)
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