Niche: Why the Market No Longer Favours the Mainstream
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About the Book
An eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's THE LONG TAIL
Book Details
ISBN-13: 9781408702437
Publisher: Gardner Press
Binding: Paperback
Height: 235 mm
MediaMail: Y
PrintOnDemand: N
Spine Width: 17 mm
Width: 152 mm
ISBN-10: 1408702436
Publisher Date: 01 Apr 2012
Dewey: 658.401
Language: English
No of Pages: 250
Series Title: English
Type: General (US: Trade)
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