Both a memoir and a how-to for anyone who aspires to a career in broadcast journalism, particularly in sports, this book calls on Mercer's vast experience and name-recognition in Texas to give an insider's view of everything from calling play-by-play to interviewing a celebrity athlete. Mercer began his career as the voice of professional wrestling in Dallas in the 1950s, and later went on to be a play-by-play announcer for teams ranging from the Dallas Cowboys to the Chicago White Sox in addition to a brief hard news stint at the time of the Kennedy assassination in Dallas in 1963.