About the Book
The average attention span of an adult is eight seconds—eight
seconds!
That is tough news for a presenter. It means you may have a room
full of people, but their minds are elsewhere. You’re competing
with a slew of activities demanding their attention—email, texts,
Facebook, YouTube, chats, and apps, in addition to thoughts
about their next meeting and projects that are behind schedule.
How do you get a message across in a world like that?
The inability to powerfully inform and persuade amid an
unprecedented number of distractions is one of the greatest
hidden and pervasive costs of the twenty-first-century workplace.
Learn to connect with your audience, and you’ll stop having
unproductive meetings and wasted time.
In Presentation Advantage, FranklinCovey outlines its “Connect
Model,” the mental model that allows you to connect with the
message, yourself, and the audience during any presentation by:
Structuring relevant and purpose-driven messages
Understanding how our brains best synthesize and remember key
information
Using visuals such as PowerPoint to inspire instead of torture your
audience
Aligning your message, body language, and tone of voice for a
powerful delivery
Whether to one person or one hundred, effective presenting is
today’s top business skill, and the experts at FranklinCovey help
you master it. With the Presentation Advantage, you can deliver
dynamic, compelling, and truly effective presentations every time.