Retail Management: An Indian Perspective
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About the Book
The Indian retail landscape is evolving with a dynamic interplay of several demographic and economic factors. Businesses, in an increasing number of countries, are seeking international competitive advantage through Retail innovation. Liberalization of the Indian government\'s policies and the resulting decrease in the number of geographically protected market niches have further boosted this process. With the objective of understanding the various issues, the Department of Business Management, Padmashree Dr. D. Y. Patil University, Navi Mumbai, had organised a one day International Research Conference on Retail Management. Research papers presented in this seminar have addressed the issues of e-retailing, Retailing in Financial Services, Retail Shoppers Behaviour, Store/Mall Management, Visual Merchandising, etc. This book is a compilation of the selected 64 research papers. The book has deliberated upon some of the current issues to draw viable solutions and to suggest the ways to fortify research in Retail areas for win-win outcomes. This book is a result of the inputs made by some of the enthusiastic researchers. It will provide a good platform for dissemination of the additional knowledge generated in this field by various investigators.
Book Details
ISBN-13: 9788174468130
EAN:
Publisher Date: 27 Feb 2010
Binding: Paperback
No of Pages: 684
Type: Postgraduate, Research & Scholarly
Width: 184 mm
ISBN-10: 8174468137
Publisher: Excel Books
Publisher Imprint: Excel Books
Height: 241 mm
Type: Undergraduate
Type: Professional & Vocational