In this authoritative and comprehensive book on retail branding, international business experts Lars Thomassen, Keith Lincoln and Anthony Aconis reveal how the most successful brands survive in a world of increasingly powerful retailers and ever more knowledgeable shoppers. Based on arguably the most extensive global analysis of the world of retail ever undertaken, and including a groundbreaking survey by ACNielsen, Retailization presents an innovative and pragmatic seven-step programme to guarantee your survival by realizing the full retail potential of your brand