Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions (Paperback)

By: Gary Warnaby (General editor) , Gregory Ashworth (General editor) , Mihalis Kavaratzis (General editor) | Publisher: Springer | Released: 10/09/2016

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About the Book

Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

Book Details

ISBN-13:	9783319343532
EAN:	9783319343532
Publisher Date:	10/09/2016
Dewey:	338.9
Language:	English
Series Title:	English
Width:	154 mm

ISBN-10:	331934353X
Publisher:	Springer
Binding:	Paperback
Height:	230 mm
No of Pages:	248
Spine Width:	14 mm

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