Revolutions in Book Publishing: The Effects of Digital Innovation on the Industry
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About the Book
"Not since Gutenberg printed his first Bible has the book industry undergone such rapid and widespread change. The last two decades have wrought major transformation on every aspect of the industry, with firms vying to keep pace with the creation and application of new digital technology. Revolutions in Book Publishing uses dynamic methods to examine the evolution of the industry's transition from physical place to cyber space, analyzing the latest effects of technological innovations on the industry as well as their influence on distribution channels, market structure, and conduct of the industry. Outlining rivalries between dominant players such as Amazon and Barnes & Noble, and case studies on brick-and-mortar stores as well as online booksellers, this book provides a comprehensive look at where the industry's been and where it's headed. Scarcely covered in the literature, Revolutions in Book Publishing fills a gap for scholars and students of industry studies and advances the research on a unique and evolving industry from a historical and critical perspective"--
Book Details
ISBN-13: 9781137576200
EAN: 9781137576200
Publisher Date: 05/11/2015
Binding: HARDCOVER
Continuations: English
Dewey: 381.450
Language: English
MediaMail: Y
PrintOnDemand: Y
Spine Width: 13 mm
Width: 152 mm
ISBN-10: 1137576200
Publisher: Palgrave MacMillan
Acedemic Level: English
Book Type: English
Depth: 19
Height: 229 mm
LCCN: 2015037972
No of Pages: 147
Series Title: English
Sub Title: The Effects of Digital Innovation on the Industry