Electronic media devices have found their way into all parts of moder life. Electronic media finds its application in various ares including, but not limited to, advertisements, art, education, entertainment, engineering, medicine, mathematics, business, scientific research and spatial temporal applications.
This book provides students with comprehensive information tha can enable them to see that career options in elctronic media extend far beyond traditional television and radio outletst. It brought together a wealth of sources from myraid backgrounds covering everything from one-person advertising agencies to executives with mega-media giants. Compe-ndious and insightful, it his hoped that the book will serve well to all the readers.
About Author :
A.K. Kaul obtained his M.A. and Ph.D. degrees in Journalistm and Mass Communication and also received a Post-graduate Diploma in Library Science. He has a vast experience of teaching journalism and mass communication to undergraduate as well as post-graduate level. His area of interest is digital communication technologies and online journalism.
He has participated in several national and international conferences and has conducted many short-term library and journalism courses in India and abroad. Currently he is engaged in research projects on electronic media and computer mediated communication. He has published over 15 research papers and authored tow books on digital communication and related subjects.
Contents :
Preface
Media in Modern World
Electronic Technology
Media and the internet uses
Information Transition
Electronic Media on Society
Mass Media and the Society
Governing ICTs
Ethics of Digital Information
Challenges and Opportunities in Digital environemnt
Biblioigraphy
Index