Based on his 30 years of experience of corporate sales within blue chip companies, the author of this study provides a look at the strategy of corporate sales. Focusing on the negotiation of large (multi-million pound) contracts in both manufacturing and service sectors, he looks at sales as a key part of corporate strategy and business development. Aimed at senior managers within large organizations, the book looks at sales as an integral part of an organization's strategic planning, illustrating the importance of client and sector knowledge and development with case studies from an array of blue-chip companies.