Best book in the present Indian market. Treatment and presentation are well up to the mark. Service strategy and the additional 3Ps are difficult areas which have been covered well. Services Marketing is a popular elective in the MBA (Marketing) stream. The book would cater to the needs of these MBA students. An useful reference for managers.

Table of Contents:
Chapter 1. Prelude to the 7'P's Chapter 2. Product-the First P Chapter 3. Place-the Second P Chapter 4. Promotion-the Third P Chapter 5. Price-the Fourth P Chapter 6. People-the Fifth P Chapter 7. Physical Evidence-the Sixth P Chapter 8. Process-the Seventh P Chapter 9. Integrated Service Strategy for Market Leaders, Challengers, Followers and Niche Marketers Chapter 10. Going Global Chapter 11. Retailing in India and Around the World Chapter 12. CRM