A well-known figure in the world of savvy women entrepreneurs and as the founder of the Smart Women's Institute of Entrepreneurial Learning, McConnell has crafted this business handbook for professional, creative, and innovative females ready for a business and a life that works! Here's what readers will learn from Sheri McConnell in SMART WOMEN KNOW THEIR WHY: • How to Unearth Your Purpose • About My Trip Down Awareness Road • Why Authenticity Is The New Black • How to Tap the Brilliance Gene • What Makes You CEO Worthy • How to Become A Triple Threat • Why It’s All Good • My Money-Magnet Mindsets • How To Create Power Positioning • Why You Should Man Up, Ladies! • My Favorite Entrepreneurial Tool • My Secret Business Sauce • The Five Types of Smart Women • How to Redirect Your Ego • Plan for Dream-Launching • How to Savor the Journey! • The “Story” My Hand Revealed • Ten Laws of Smart Entrepreneurship This Oprah-spirited book takes the reader on an inspirational journey through the author's life and provides an inside look at her most important business decisions along the way. Her book helps women of all ages and races unearth their purpose, find their passion, and begin to take the necessary steps to creating a business that is not only profitable, but it is in line with their "big WHY." McConnell grew up the only child of a bipolar mother who struggled with many demons. Through her childhood, McConnell was able to take her heartbreaking experiences and turn them into powerful lessons for life and business. McConnell opened her first company in 2001, and ever since then has perfected the art growing a company that focuses on teaching others powerful business models and mindsets. McConnell lives in San Antonio, Texas with her husband and four children. ADVANCE PRAISE: “…provides us with all the ingredients to cook up a stew of positiv