The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. This book introduces several new frameworks for understanding, applying, and implementing digital marketing strategies within organizations. These strategies have been developed and honed over the past several years at Rutgers University by training executives from the world's leading brands. Using a running theme of ROI, Greenberg and Kates start by introducing digital strategy, then they have leading experts in the field present each digital media channel, and finally finish with a framework for transforming the organization to succeed in this digital world. ERIC GREENBERG serves as managing director for the Center for Management Development at Rutgers University, speaking to and training Fortune 100 executives in four continents. He is also president of EG Consultants, a marketing consulting firm focused on brand management and customer-centric strategies.

About The Author:

ALEXANDER KATES is a serial entrepreneur and digital marketing maven. He works as a marketing consultant, often in partnership with Rutgers University, to train Fortune 500 executives. Alex helps top brands develop holistic digital strategies and harness emerging media to thrive in today’s digital world. He is the founder of several companies, including Planga and the Jersey Angels investment group.