Strategy can be explored from a variety of different perspectives and there are many definitions of what strategy is. It is important to understand these different strategic perspectives so as to gain an holistic understanding of strategy formulation and implementation. An analysis of the macro-environment is crucial in determining the factors which have a direct impact and/or might influence the strategic direction of an organisation. A number of different concepts can be used to analyse the external macro-environment in an attempt to identify those factors, which might have an impact upon the organisation, both in terms of being a threat or an opportunity. The book also depicts examples from the hospitality industry so will be useful to tutors teaching on strategic management modules with a hospitality focus.About the AuthorS.K. Singh teaches Hotel Management at Institute of Hotel Management, Bundelkhand University, Jhansi. His several research papers has been published in different reputed journals. He also participated in many national and international seminars.Table of Contents Food and Beverage Control in Restaurant The Future of Food and Beverage Management Human Resources Development in Hotels Food Industry Growth in India Employment in Housekeeping Management.