The hospitality business is fiercely competitive. When McDonald's began its rapid expansion in the middle of the 20th century, there were few fast-food market, picking up new rivals at every stage. As domestic growth began to level off, the company increased its investments outside of the United States. However, other American companies followed, and foreing rivals began to develop and expand in their home markets. At the turn of the millennium, the company faced some of its most difficult problems as the domestic U.S markets neared saturation and consumers' tastes began to change. This giant of the food service industry made a remarkable recovery by reinventing itself and returning to the basics of focusing on the customer experience. The book endeavours to provide all requirements of students and teachers to enable them to achieve success in strategic management and related activities. If it proves to be of little value to the readers, all efforts and hardships of the author will amply be awarded.

About the Author
S.K. Verma did M.Com and obtained MBA from IITM. After practicing as independent educator and consultant, he worked as director at Ideal Institute of Management, Ghaziabad. Presently, he is director of Sardar Bhagat Singh Institute of Management and Tecnology, Noida.

He has ample experience of running executive programmes for many corporate houses on organization behaviour, strategic management, organization and planning and materials management. He has authored many books on various topics of management. His articles are well praised as and when they appear in newspapers and magazines.

Table of Contents

• Introduction
• Strategic Planning
• Overview of Change Management
• Strategic Approach in Project Management
• Corporate Strategy
• Modern Strategic Management
• Global Strategic Management