The text continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Key Feature The best, most current collection of cases and readings reflecting revolutionary developments Conceptual framework rooted in evolutionary theories of technology, strategy and organization Based on the perspective of the general manager at the product line, business unit, and corporate levels

Table of Contents:
Part One: Introduction: Integrating Technology And Strategy A General Management Perspective 1. Technological Innovation 2. Technological Innovation and Strategy Part Two: Design And Implementation Of Technology Strategy: An Evolutionary Perspective 3. Technological Evolution 4. Industry Context 5. Organizational Context 6. Strategic Action Part Three: Enactment Of Technology Strategy-Developing A Firm?s Innovative Capabilities 7. Internal and External Sources of Technology 8. Internal Corporate Venturing Part Four: Enactment Of Technology Strategy: Creating And Implementing A Product Development Strategy 9. New Product Development 10. Building Competencies/Capabilities Through New Product Development Part Five: Conclusion: Innovation Challenges in Established Firms