Strategic Marketing in Fragile Economic Conditions

Strategic Marketing in Fragile Economic Conditions (Hardcover)

By: Samanta (Author) , Irene (EDT) Samanta (Author) , Irene Samanta (Author) , Irene Samanta (Author) | Publisher: Idea Group,U.S. | Released: 19 Aug 2014

R16,177

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About the Book

"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--

Book Details

ISBN-13:	9781466662322
EAN:
Publisher Date:	19 Aug 2014
Binding:	Hardcover
Continuations:	English
Dewey:	658.802
Height:	229 mm
Illustrations:	black & white illustrations
LCCN:	2014013819
No of Pages:	300
PrintOnDemand:	N
Series Title:	Advances in Marketing, Customer Relationship Management, and E-services
UK Availability:	MD

ISBN-10:	1466662328
Publisher:	Idea Group,U.S.
Acedemic Level:	English
Book Type:	English
Depth:	32
Gardner Classification Code:	ZZZ
Illustration:	Y
Language:	English
MediaMail:	Y
Pagination:	300 pages, black & white illustrations
Returnable:	N
Spine Width:	21 mm
Width:	152 mm