The Third Screen: Marketing to Your Customers in a World Gone Mobile
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About the Book
The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.
Book Details
ISBN-13: 9781857885743
Publisher: Nicholas Brealey Publishing
Binding: Paperback
Dewey: 658.872
Is LeadingArticle: Y
MediaMail: Y
PrintOnDemand: N
Type: General (US: Trade)
ISBN-10: 1857885740
Publisher Date: 12 May 2011
Depth: 22
Height: 215 mm
Language: English
No of Pages: 230
Series Title: English
Width: 137 mm
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