This is a small book of life’s big and not-so-big lessons. Written from the heart, these nuggets of personal insights will resonate with just about anyone who has experienced and questioned universal conundrums such as marriage, love, failure, parenting, passion, ambition, or money... A re-look at everyday wisdom and learning that we all very often take for granted.

“An extravagant wealth of profound reflections sparingly expressed” – Sir Martin Sorrell

“A lyrical guide to life – accessible, uncensored, and honest. If only we all thought so clearly…” – Fatima Bhutto

“This is free verse from a free mind, liberated by indifference to conventional rewards and knitted to values and emotions that make life such a unique arc between the accident of birth and the certainty of death” – MJ Akbar

“The stuff every parent would love to tell his children” – Tarun Tejpal

“I have known Swapan ever since he was born. He is a compelling advertising writer with unique consumer insights. In this book, he presents some unique insights into life. This book is so very Swapan. He leads life by his words, and he leads it with his wonderfully grounded wife and my two adorable nephews.” – Suhel Seth

About The Author

Advertising professional Swapan Seth started selling video tapes and computer peripherals at the age of 17. He topped school but dropped out of college. He did however find time to take classes at IIM Bangalore. Soon after he joined JWT as an advertising trainee and wrote one of the most iconic slogans “ We Also Make Steel” for Tata Steel. At the age of 22 he won at Cannes, Montruex Film Festival and Clios which led him to become the youngest creative director in India at 24. At 28 he started his own firm Equus and within a year it won the Emerging Agency of the Year. In short, the man has been a success in almost anything he has done. But in this book for the first time Swapan writes about failure, ambition, leadership, love, marriage with unabashed honesty. You see he hasn’t always been a success and this is what he wanted to say. A committed recluse, Swapan is now exploring new territories— teaching curiosity at Vasant Valley; discovering new art talent to add to his incredible collection of Indian modern and contemporary art; running a community on Facebook as well as collecting just about everything from world wines, paper, candles, books, world cinema, pencils, fragrances. He lives with his wife and two sons in Gurgaon— the only thing that makes him leave Gurgaon once a week, are bookshops. This is his first book.