As an industry, tourism has many components comprising the overall “travel experience.” Along with transportation, it includes such things as accommodations, food and beverage services, shops, entertainment, aesthetics and special events. It is rare for one business to provide the variety of activities or facilities tourists need or desire. This adds to the difficulty of maintaining and controlling the quality of the experience. To overcome this hurdle, tourism-related businesses, agencies, and organizations need to work together to package and promote tourism opportunities in their areas and align their efforts to assure consistency in product quality. Globalisation and Liberalisation is gaining growing attention as a strategy for survival, competition and growth. The limitations of national markets, the diversity and unevenness of resource endowments of different nations, complexity of technological developments, differences in the levels of development and demand patterns, differences in production costs and efficiencies, technological revolution in communication and other fields etc., mandate globalisation. The concept of marketing is a dynamic concept. It has changed altogether with the passage of time. Such changes have far reaching effects on production and distribution. This book speaks about marketing management, practices, policies and emerging trends in global business.About the AuthorRavindra Verma teaches tourism management at Indian Institute of Tourism and Travel Management, Delhi. His several research paper have been published in different reputed journals. He also participated in many national and international seminars.Table of Contents Tourism Marketing Framing a Travel Strategy Half-century Delay in Space Travel Development Meeting the Needs of the New Millennium Tourism Product Development Global Tourism Growth Tourism Attracts Retires Toward the Evolution of the Tourism’s Conceptual System Marketing Tourism Services Targeted Marketing: Lessons from an Agri-Tourism Enterprise Internet Marketing Destinations in the Global Tourism.