Transforming Publishing for Industry Using Digital Strategies
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About the Book
The Internet and digital technology have transformed the publishing industry, making speed a requirement in production and service. Paul Evans here explores how publishing must develop to meet these new demands of the digital age and proposes ways that the industry can fully utilize the Internet to better serve customers. This volume is a valuable resource for publishers and for anyone with an interest in businesses using digital technology.
Book Details
ISBN-13: 9789051669381
EAN: 9789051669381
Publisher Date: 15 Feb 2004
PrintOnDemand: N
ISBN-10: 9051669380
Publisher: Eburon Academic Publishers
MediaMail: Y