Understanding and Profiting from Intellectual Property
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About the Book
This book discusses the strategic and managerial issues surrounding intellectual property (IP) and the international commercialisation of these embedded products in the international market. Four sections cover Fundamentals of IP, Country Factors and Their Impact on IP, International Management of IP and International Strategies of IP. The discussions are supported by relevant case studies and statistical data.
Book Details
ISBN-13: 9781403991720
EAN: 9781403991720
Publisher Date: 01 Jul 2008
Dewey: 346.048
Illustration: Y
LCCN: 2008015252
No of Pages: 309
Series Title: English
Width: 146 mm
ISBN-10: 1403991723
Publisher: Palgrave MacMillan
Binding: Hardcover
Height: 213 mm
Language: English
MediaMail: Y
PrintOnDemand: N
Spine Width: 23 mm