An individual's values are established in childhood and serve as filters when determining right from wrong throughout the person's life. In today's society, this process of establishing values within our children is given little concern. The responsibilities of parenting have become a reactionary process whereby each parent is doing whatever he or she must do in order to get through life. By default, we are teaching our children that values such as integrity, respect for life, courage of conviction, purposefulness and generosity are secondary to making a living. In truth, there is nothing stopping us from being true to good and meaningful values except ourselves. The Value of Values teaches us the required actions and the reasons this important transition is needed. This book identifies what it will take from each of us to sustain the drive to pass our values onto our children. Ed Gagnon is a vice president at a manufacturing company in North Attleboro, Massachusetts. The Value of Values is his fifth published book, and he has more in the works.