Value-Driven Channel Strategy
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About the Book

Contents :

Introduction
Chapter 1: Expanding Lean Thinking
Chapter 2: The Value Advantage
Chapter 3: Six Propositions of Channel Value That Drive Lean Distribution
Chapter 4: How do Markets Define Value?
Chapter 5: Linking Value Drivers to Value Delivery Systems
Chapter 6: Value Stream Analysis: A Process Overview
Chapter 7: Becoming Lean
Chapter 8: VSA In Action
Chapter 9: Managing Channel Loyalty
Chapter 10: Implementing Lean Thinking Within the Channel Environment
Appendix
References
Glossary
Index
Book Details
ISBN-13: 9780873896597
EAN:
Publisher Date: 13 Jul 2005
Binding: HARDCOVER
Continuations: English
Height: 231 mm
LCCN: 2005011610
Sub Title: Extending the Lean Approach
ISBN-10: 0873896599
Publisher: Asq Pr
Acedemic Level: English
Book Type: English
Depth: 19
Language: English
No of Pages: 171
Width: 150 mm