Once in a lifetime a book is published that gives a real insider look at all facets of the persuasion process. The combination of the LET Theory he developed, building trust, enable everyone to scale the heights of success. "Winning people to your side" is a masterpiece of techniques using real life stories that takes the reader into the secrets of the top notch persuader. To sell products and programs, have great kids, win elections, and get what you want at all times, you need to understand the psychology of persuasion. This book, Winning people to your side, contains powerful concepts that can get you to where you want to be . Everyone should read it