Role models from the visual media often spark in viewers the will to emulate desired behaviour. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behaviour change. Thie book-the second in a three-book series titled Communication for Behavior Change- is aimed at all those who want to learn the skills of writing and producing or directing Entertainment-Education dramas for television and film. About Author : Esta de Fossard is Senior Communication advisor at the Johns Hopkins University's Bloomberg School of Public Health, Center for Communication Programs, Baltimore, USA.John Riber is an independent filmmaker and Founde -Director of the Media for Development Trust, currently based in Dar-es-Salaam, Tanzania. Contents : PrefaceAcknowledgementsPart 1Entertainment-EducationPart 2For the Program ManagerPart 3For the WriterPart 4For the Producer, Director,and FilmakerPart 5For the Actors/ArtistsPart 6For the EvaluatorsPart 7For All Project ParticipantsAppendicesAbout the Authors