Throughout human history, until the 20th century, the opportunities and luxuries afforded by tourism were severely limited, or almost non-existent. However, as technology improved modes of transportation, and the information explosion took a firm rooting in the world social ethos, tourism gained steady ground throughout decades in the last century, until it boomed, and maintained that explosion in the new millennium. Today tourism, besides benefiting those who undertake travels and journeys, profit those who work to make it function in an efficient manner, including our operators and guides, and especially those in hospitality industry.
This book has been written so as to serve as a useful manual for all those involved in the hospitality industry, and acquainting them with the tourism-related activities of this field. The book makes an extensive and critical study of the relationship between tourism and hospitality, how it fosters the growth of a number of activities in hospitality, and how it benefits them both in the larger scheme of thins.
About Author :
E.K. Murthy, a well-known teacher of tourism and hospitality management did his bachelor's and master's degree in tourism management both with first division. His vast experience in teaching tourism to undergraduate as well as postgraduate level is amply reflected in many spheres of his academic life.
He has participated in many international and national conferences and has been honoured by various professional organisations for his outstanding contributions in tourism education. He has contributed more than 20 learned articles in reputed professional journals and authored two books on tourism management. Currently he is engaged in a research project on changing trends in tourism industry of developing countries.
Contents :
Preface
Principles and Practices of Tourism Development
Tourism Management Strategies
Potentials of Tourism in India
Role of Sustainable Tourism
ICTs in Tourism
Housekeeping Management
Hospitality Training
Hospitality Marketing
Bibliography
Index