Known for its strategic and current coverage, this new edition continues to be organized around a model of strategic decision-making. The text 's organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. With the Indian economy hovering around the growth rate of 8 percent and the unprecedented consumption boom, and FDI relaxation the Indian retail industry is in a rapid acceleration mode.

Table of Contents:
SECTION I: THE WORLD OF RETAILING Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior SECTION II: RETAILING STRATEGY Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management SECTION III: MERCHANDISE MANAGEMENT Chapter 12: Managing Merchandise Assortments Chapter 13: Merchandise Planning Systems Chapter 14: Buying Merchandise Chapter 15: Retail Pricing Chapter 16: Retail Communication Mix SECTION IV: STORE MANAGEMENT Chapter 17: Managing the Store Chapter 18: Store Layout, Design, and Visual Merchandising Chapter 19: Customer Service SECTION V: CASES